Please note that this list us currently being updated and we will have a new, current list by October 2014.
As is the nature of online community, many listed here have changed, been acquired or simply closed. We leave this post up as a reference to mark a point in time as it very popular and clearly sought after information, but a new”big list” is in the making! – edited on 8/11/14
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Online customer communities are everywhere — you just have to look for them — sometimes in unlikely places. Because they are dedicated to serving customers, often they are not evangelized to the general public or consumer audiences. But they are alive, well and thriving within many enterprises. By way of definition, when we say “online customer communities,” we mean an interactive, often gated, website that a company sets up for customers to collaborate on topics of mutual interest.
And, we are NOT including customer service websites; e-commerce sites where goods and services are bought and sold; online customer panels that focus on customer research; online publications that let readers comment on articles; or blogs, twitter and general use of social media broadcast tools. These styles of interactive interplay are an important aspect of the evolving web 2.0 world, but are not, by definition, online customer communities.
I’ve tweeted and shared a lot of information about online customer communities. Some recent posts, in case you missed them, are “6 Reasons Firms Build Customer Communities” and “Spot the Winners: Three Patterns for B2B Community Success,” which identifies the common characteristics of successful customer community builders.
We’ve also been doing the research, gathering an extensive list of online customer communities and developing a suite of case studies about some of the more innovative examples. So without further ado, here’s our initial list from the Customer Community Project — seventy-one of our top picks — so far.
- Adobe Learning Communities
- American Express Business Travel Connexion
- American Express American Express Open
- Avnet Partner Community (gated community)
- Bank Of America Small Business Community
- Bloomberg BusinessWeek Business Exchange: Online Community Management
- BT Radianz Financial Services Community
- BT Transform operational capabilities in defence (gated community)
- Building.co.uk Building Network
- Caterpillar Caterpiller Community
- CHCA CHEX Knowledge Exchange (gated community)
- cio.com Executive Council (gated community) (gated community)
- Cisco Learning Network
- Cognizant Cognizanti eCommunity (gated community)
- Constructing Excellence Collaborative Working Champions network
- Cortera Community
- CSC Meaningful User Community
- CWFM Connect with FM (Facilities Managers)
- Dell Small and Medium Business
- Diversified Communications Integrative Practitioner
- Dow Jones Dow Jones Communities
- EMC ECN Community Network
- EMC Customer Council Connect (gated community)
- EMC EMC-SAP Ecosystem community
- EMC Networker Online Community
- EMC TheCircle (gated community)
- EMC Velocity Partner Xchang (gated community)
- Flexera Software Community
- Hewlett Packard Enterprise Business Community
- Hewlett Packard Business Support Forums
- Hewlett Packard Software Solutions Community online forum
- Hewlett Packard Live Network (gated community)
- HSBC Business Network
- IBM Communities
- IBM Center for CIO Leadership
- IDC IDC Insights
- InfoGroup Exchange Exchange – Powered by Infogroup (gated community)
- Institute for Human Resources (Many different HR topics) Community Home Page
- Intel Intel Software Network Communities
- Intuit Intuit Community (many different Intuit support communities)
- Intuit Accountants Community for QuickBooks Practitioners and Accounting Professionals
- Intuit Developer Network (gated community)
- Jigsaw Jigsaw Community
- Kinaxis The Supply Chain Expert Community (gated community)
- Kodak Grow Your Biz
- LexisNexis LexisNexis Investigators Network (gated community)
- LexisNexis Martindale-Hubbell Connected
- Mathworks MatLab Central
- Microsoft (UK) Microsoft Small Business Community
- Microsoft Microsoft Developers Network
- Microsoft Microsoft Dynamics Community
- Motorola Enterprise Mobility
- NAHB Reshaping and Enriching our Communities
- NetPromotor Blogs
- NetApp New Products for Building a Shared IT Infrastructure
- NetApp University
- NetApp User Groups
- Oracle Community
- Oracle Enterprise Manager
- Oracle CFO Central
- Palladium Group XPC
- Pitney Bowes User Forum
- SaaS4Channel.nl SaaS4Channel.nl
- Salesforce.com SalesForce Discussion Forums
- SAP Community Network SDN Community
- Sage Group Act! Community
- Sermo MDs-only Community
- Spiceworks IT Community
- Staffing Industry Analysts Executive Forum
- Taleo Customer Executive Council
- TCN The Construction Network
This list is just a start, so feel free to post a comment about them. If you run, manage or participate in an online customer community and would like to be included, please take a moment to add your community.
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Wow, thanks for these..
great info and would a great help for newbies in
online marketing and internet business like me:)
My pleasure! Glad you found it useful.
best
Vanessa
Vanessa, this is quite a collection. I almost want to augment your list with the 40+ online customer communities I frequent for benchmarking, but I’ll just leave one…
http://communities.ptc.com
-Dan Marotta
Community Manager
Thanks for sharing this post with the Social Media in Organizations (SMinOrgs) Community, Vanessa. These communities are a great example of what I refer to as “boundary-spanning” communities/networks in Part 2 of the Social Media Primer (http://tiny.cc/SMinOrgsPrimer2 and http://tiny.cc/SMinOrgsPrimer1and2update). I address some of the value of these kinds of networks in a white paper entitled “Trickle-up Socialnomics: Leveraging Social Media in the BtoB Context” (http://tiny.cc/TUSpaper).
Courtney Hunt
Founder, SMinOrgs Community
Thank you for sharing this great list with us.
[…] In business, encouraging prospects and customers to communicate, share ideas, and help one another (like these sites) can create a powerful bond that strengthens people’s engagement with your […]
[…] In business, encouraging prospects and customers to communicate, share ideas, and help one another (like these sites) can create a powerful bond that strengthens people’s engagement with your […]
[…] customer communities, although these platforms are not often evangelized to the public. Some examples of customer communities […]
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