The power of new media research

The purposeful use of social media in business and society is actively transforming our lives – not just online where it takes place but its impact on the ways we do business and connect to others in changing. What are the drivers of such innovation? What are the processes that make for effective use of social media? How are the tools being applied in meaningful ways? What are the best practice for social media in learning environments, in business and education online communities and professional networks, that help people collaborate and make effective decisions – be it buying decisions, strategic decisions, or decisions that help them be better at what they do. The tools are the (relative) easy part; it is the application of the tools that really matter. These are the questions that drive what I do as a social media strategist, researcher and practitioner. I have devoted the past 15 years to the fruitful examination and application of the answers in real world situations.

I am so excited to have an opportunity to continue this work the course of the year through my SNCR Research Fellowship for 2009. Through this fellowship I hope to further the advancement of the art and science of new media to support business adoption and to help codify best practices so that they can be applied effectively.

From the media release…

SNCR Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe – all collaborating together on research initiatives, educational offerings and the establishment of best practices.

“Palo Alto, Calif. (PRWEB) February 5, 2009 — The Society for New Communications Research, a global, nonprofit think tank focused on the latest developments in media and communications, today announced its 2009 Fellows. These new Fellows join the Society’s existing group of business leaders, scholars, professional communicators, members of the media, futurists and technologists from around the globe. The Society’s Fellows collaborate on original research and educational programs focused on the advanced study of emerging trends and developments in media and communications, and their effect on business, professional communications, media, and society.”

Connie Bensen, online community strategist for Techrigy; journalist Andria Y. Carter, online editor of Trentonian.com; Marcia L. Conner, managing director of Ageless Learner and Fast Company columnist; Mark Chrisman, senior instructional designer for T-Mobile USA; Vanessa DiMauro, CEO of Leader Networks; Laura Fitton, Twitter expert and founder of Pistachio Consulting; R. Craig Lefebvre, PhD, new media expert and designer of public health and social change programs; public relations strategist and author of Now Is Gone, Geoff Livingston; Gaurav Mishra, the Yahoo! Fellow in International Values, Communications, Technology, and Global Internet at Georgetown University; John Quinn, media veteran and public affairs marketing director for ABC affiliate WJLA-TV in Washington, DC; Susanne Rockwell, Web editor for University Communications at the University of California, Davis; Todd Van Hoosear, senior analyst for SocialSphere Strategies; Dr. Tamara L. Wandel, Ph.D., assistant professor in communication at the University of Evansville; and Charlotte Ziems, vice president of client engagement at Tendo Communications.

Congrats to the group! May we offer valuable insights over the coming 12 months to help shape and inform the practice of new communications.

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