Measuring What Matters: Those Addictive Numbers
I’ve done it. It’s gone. Cold turkey. After years of…
MetricsSocial Mediasocial media marketing
What Happens When Marketing and IT Collaborate?
Does your IT and Marketing team collaborate on social…
Spotlight on Analog Devices’ Award-Winning B2B Online Community – EngineerZone
What happens behind the scenes of major B2B online…
B2B Online CommunityOnline CommunityCase StudySocial Business
Social Customer Care: A Horse and Cart Approach
Social customer care is more than just basic customer…
Best PracticesCustomer Intimacy
Putting Customer Events On Steroids, Why You Need An Online Customer Community
Online communities offer traditional businesses an…
Fashion & Social Media: Power to the People or the Publisher?
By using social media tools, the fashion industry can…
What It Means To be An Influencer… Online.
In the B2B world, reach is less important than depth.…
Social CustomerSocial Business
Social Business Readiness: 5 Questions for Marketing Executives
ocial media is all about marketing, right? Wrong. Marketing…
StrategySocial CustomerOperationsBest Practices
SNCR Research Findings Highlight the Evolution of Social Business
I am proud to introduce the results of the 2nd annual New…
Bad Social: Impact of Social Media on the IPhone 4 & AAPL Stock
"It's the antenna, stupid!" Well, sure it is. But Apple's…
Social CustomerSocial Business
Who Owns Social Media And Why It Should Not Be You
Determining who is in charge of social media can be a…
StrategySocial Media GovernanceSocial Mediasocial media COE
Why You Need A Social Media Policy
Policies are dull. No one wants to create them, no one…
B2BBest PracticesSocial Media Governance