From like, to want, to need to love… The Social Consumer Research Study
Who do you trust? How do companies break through the…
Social Customer Care: A Horse and Cart Approach
Social customer care is more than just basic customer…
Owned and Earned Media – The Online Trophy Shelf
In this new age of paid vs owned vs earned media, I see…
The Market Research Nuggets Most Companies Ignore (at their peril): Comments In Online Communities
A customer shares an insight within your company’s online…
Connecting The Dots On The Social Experience Through Digital Unification
So no to social media muddle and focus on the customer…
Social Media Manager vs. Online Community Manager: Same or Different?
What is the difference between a social media manager and a…
What Did You Find? New Social Tools = New Business Rules
$1.2 Billion for a social network platform – yowza!
Fashion & Social Media: Power to the People or the Publisher?
By using social media tools, the fashion industry can…
Social Business Readiness: 5 Questions for Customer Care Executives
Funny thing about customers: unlike staff, you can't make…