Resources

More and more companies understand that support communities can play a key role in their self-service and customer success strategies. In this report, we present a new, comprehensive approach for measuring community value. Based on our business model, the potential payoff is big – about $1M per year in support savings and over $10M in profit lift from reduced churn.

This in-depth ebook - Using Digital Strategies to Increase Competitive Advantage - shows you how Digital + CX + Communities + Social = A More Responsive Organization.

To help link community performance with business impact – we created a new guide and framework: “How to Measure the Business Impact of Your Online Community.” It arms community leaders with the ultimate list of community performance questions and ways to answer them with metrics that matter.

Find the answers about the business impact of online community in this report, and get the Community Impact Framework, a ground-breaking resource which for the first time, gives marketing and community leaders a set of measures that they can use to track and prove the business impact of their community.

In order to help branded online communities understand the critical success factors, we examine what makes successful communities tick and what organizations that are considering launching an community need to understand to succeed. The result is a data-driven portrait of characteristics that can predict the potential impact of community.

What does digitally engaged consumers expect from brands? This study examines the characteristics of the relationship between a consumer and a brand; whether corporate social responsibility influences consumer behavior; the rewards consumers favor most and the impact of rewards on a consumer’s digital behavior. We offer guidance for brands on how to engage and reward consumer behavior to increase loyalty and brand preference.

In order to thrive in today's competitive market, more and more companies are using online communities to nurture their relationships, both internally and with customers.

In effort to explore the current state of social business and, in particular, the impact social business is having on enterprise operations; the Social Business Benchmark ™ Project examined how are organizations leveraging social business efforts.

Published in Forbes, this article by Leader Networks CEO Vanessa DiMauro outlines the many reasons why a private social network is frequently a strategic weapon for organizations.

This report draws on Leader Network’s many years of online community strategy, best practice and implementation experience, and in-depth interviews with eight successful online community leaders with real-world examples to back up their suggestions and advice.

In part one of this two part study, The Socially Enabled Enterprise, we explored the opportunities and challenges global organizations are facing in the transition to becoming socially enabled enterprises.

In part two of this two-part series, we explored What happens when Marketing and IT unite to tackle the escalating challenges that today’s rapidly moving digital, social and mobile world bring? We found that cross-functional collaboration brings both Marketing and IT the potential to influence management decisions while, in tandem, add business value.

This interview explores the best practices of building online B2B online communities and helps answer the burning questions such as: What kinds of companies need online customer communities? How firms can determine whether they are ready to support a community? How to get community members to interact? ...

Influencer marketing is still a viable strategy and there are real influencers out there who can help you achieve real marketing and business results. But they are not all created equal. Pick the wrong type of influencer, and you won’t get the return you’re after. To get the most bang for your buck, you need to consider four distinct types of influencers and the role each plays:

Is your community supporting your organizations’ most important business objectives? Or could you be doing more – and getting more value? It’s time to find out! This quick, confidential quiz only takes 3-5 minutes and will help you gauge where your community stands.