The Social Consumer Study
This report highlights key findings from the research, based on surveys completed by 927 respondents. The study explored: Expectations for brands by digitally engaged consumers; characteristics of the relationship factors between a consumer and a brand; whether corporate social responsibility (CSR) influences consumer behavior; how strongly do perceptions of a brand’s “making a positive difference” shape consumer preferences to purchase or affiliate with the brand; the rewards (e.g. product offers, discounts, CSR) that consumers favor most from brands and the impact of rewards on a consumer’s digital behavior (e.g. purchase, endorsement, vote, rate, etc.) We also offer guidance for brands on how to engage and reward consumer behavior (i.e. encourage action/engagement in exchange for “something” the consumer deems of value) to increase levels of loyalty and brand preference.
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