Social Business Benchmark Study

July 1, 2013
|In Strategy, Best Practices, Research
|By Vanessa DiMauro

In effort to explore the current state of social business and, in particular, the impact social business is having on enterprise operations; the Social Business Benchmark ™ Project examined how are organizations leveraging social business efforts. This 20 page paper are the preliminary results of an ongoing study of more than 75 organizations conducted in partnership with the Society of New Communications Research (SNCR).

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Vanessa DiMauro

Internationally recognized independent thought leader on social business strategy and operations with a specialty in online community. I help organizations drive top line growth through innovative digital strategy design and thoughtful execution. I have successfully led 60+ strategic social business initiatives for the world's most influential organizations over my 20 years as a social business executive and serve on a number of boards. My award-winning track-record is fueled by passion, experience and research. My work has been covered by leading publications such as the New York Times, the Wall Street Journal and CIO Magazine and was recently named a Social Marketing Master by Forbes. As a former Executive in Residence at Babson College, Olin School of Management, I am an engaging and informational educator and keynote speaker.