The Business Impact Of Online Communities

February 8, 2017
|In Metrics, Research
|By Vanessa DiMauro

In this study, we surveyed nearly 300 US marketing and community leaders to answer these three key questions:

  1. How is online community impacting business goals?
  2. Are communities using metrics that resonate with business stakeholders?
  3. Is there a better way to measure and demonstrate the competitive advantage your online community delivers?

Find the answers in our report, plus the Community Impact Framework, a ground-breaking resource which for the first time, gives marketing and community leaders a set of measures and metrics/KPIs that they can use to track and prove the business impact of their community – using vocabulary and methods that resonate with financial and business stakeholders.

Download the report and the Community Impact Framework

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Vanessa DiMauro

Internationally recognized independent thought leader on social business strategy and operations with a specialty in online community. I help organizations drive top line growth through innovative digital strategy design and thoughtful execution. I have successfully led 60+ strategic social business initiatives for the world's most influential organizations over my 20 years as a social business executive and serve on a number of boards. My award-winning track-record is fueled by passion, experience and research. My work has been covered by leading publications such as the New York Times, the Wall Street Journal and CIO Magazine and was recently named a Social Marketing Master by Forbes. As a former Executive in Residence at Babson College, Olin School of Management, I am an engaging and informational educator and keynote speaker.