Designing A Thriving B2B Online Community – An Interview with Vanessa DiMauro

July 1, 2013
|In Case Study, Interviews, Community
|By Vanessa DiMauro

This interview explores the best practices of building online B2B online communities and helps answer the burning questions such as: What kinds of companies need online customer communities; how firms can determine whether they are ready to support a community; how to get community members to interact; key factors in creating communities; the role of thought leadership in communities; the community opportunities for professional services firms; how to generate revenue from communities and the near-term outlook for communities.

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Vanessa DiMauro

Internationally recognized independent thought leader on social business strategy and operations with a specialty in online community. I help organizations drive top line growth through innovative digital strategy design and thoughtful execution. I have successfully led 60+ strategic social business initiatives for the world's most influential organizations over my 20 years as a social business executive and serve on a number of boards. My award-winning track-record is fueled by passion, experience and research. My work has been covered by leading publications such as the New York Times, the Wall Street Journal and CIO Magazine and was recently named a Social Marketing Master by Forbes. As a former Executive in Residence at Babson College, Olin School of Management, I am an engaging and informational educator and keynote speaker.