Customer Intimacy on Steroids: Why B2B companies need to build customer communities

July 1, 2013
|In B2B Online Community
|By Vanessa DiMauro

In order to thrive in today’s competitive market, more and more companies are using online communities to nurture their relationships, both internally and with customers. Recently a small but fast-growing number of B2B companies are using a whole new mechanism for nurturing customer relationships: online communities. This article explore the strategies and benefits that online communities have brought to organizations. Learn how companies like LexisNexis, SAP, and the Palladium Group are experiencing sizable impacts from their gated virtual communities.

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Vanessa DiMauro

Internationally recognized independent thought leader on social business strategy and operations with a specialty in online community. I help organizations drive top line growth through innovative digital strategy design and thoughtful execution. I have successfully led 60+ strategic social business initiatives for the world's most influential organizations over my 20 years as a social business executive and serve on a number of boards. My award-winning track-record is fueled by passion, experience and research. My work has been covered by leading publications such as the New York Times, the Wall Street Journal and CIO Magazine and was recently named a Social Marketing Master by Forbes. As a former Executive in Residence at Babson College, Olin School of Management, I am an engaging and informational educator and keynote speaker.