Balanced Scorecard Report/Harvard Business Publishing: Social Media for Strategy-Focused Organizations

July 17, 2013
|By Vanessa DiMauro

Social media is useful for more than just social connectivity and entertainment. Political revolutionaries are using social networks to topple regimes (e.g., Egypt, Tunisia), and angry customers can launch social-media campaigns against organizations (e.g., the Dell Hell blog). Organizations can do more than simply react to society’s embrace of these new capabilities. In the hands of a Strategy-Focused Organization, Web 2.0 technologies become “social business” tools and processes, and enable collaboration among employees, partners, and customers. In this article, we focus on the significant benefits that leading organizations are realizing from the integration of social business processes with strategy management frameworks.

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http://hbr.org/product/balanced-scorecard-report-january-february-2012-vol-14-no-1/an/B12010-PDF-ENG

Vanessa DiMauro

Internationally recognized independent thought leader on social business strategy and operations with a specialty in online community. I help organizations drive top line growth through innovative digital strategy design and thoughtful execution. I have successfully led 60+ strategic social business initiatives for the world's most influential organizations over my 20 years as a social business executive and serve on a number of boards. My award-winning track-record is fueled by passion, experience and research. My work has been covered by leading publications such as the New York Times, the Wall Street Journal and CIO Magazine and was recently named a Social Marketing Master by Forbes. As a former Executive in Residence at Babson College, Olin School of Management, I am an engaging and informational educator and keynote speaker.