Socially Driven Collaboration Research Study

January 13, 2017
|In Operations, Research
|By Vanessa DiMauro

In part two of this two-part study, we explored What happens when Marketing and IT unite to tackle the escalating challenges that today’s rapidly moving digital, social and mobile world bring? We found that cross-functional collaboration brings both Marketing and IT the potential to influence management decisions while, in tandem, add business value. Responses were gathered from 662 Marketing and 263 IT leaders from more than 500 organizations around the world.

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Vanessa DiMauro

Internationally recognized independent thought leader on social business strategy and operations with a specialty in online community. I help organizations drive top line growth through innovative digital strategy design and thoughtful execution. I have successfully led 60+ strategic social business initiatives for the world's most influential organizations over my 20 years as a social business executive and serve on a number of boards. My award-winning track-record is fueled by passion, experience and research. My work has been covered by leading publications such as the New York Times, the Wall Street Journal and CIO Magazine and was recently named a Social Marketing Master by Forbes. As a former Executive in Residence at Babson College, Olin School of Management, I am an engaging and informational educator and keynote speaker.