The Future-Proofed Association

May 5, 2017
|By Vanessa DiMauro

With the rise of digital technologies, the potential for associations to reach and engage more members has grown exponentially. But this reality leads to some burning questions: What should associations do to thrive in today’s brave, new digital world? What are the key goals, success factors, and challenges associations face when they undergo digital transformation?

To get the answers, Leader Networks and Fusion Productions collaborated on a brand new research study: “The Future-Proofed Association.” We reached out to nearly 90 leaders of associations to explore their strategic goals, where they’re currently focused, and where they need to be.

Spoiler alert! The key finding from this study is that that most association leaders think that digital is strategic to their marketing efforts  – but the majority don’t think they can successfully make the digital leap.

 

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Vanessa DiMauro

Internationally recognized independent thought leader on social business strategy and operations with a specialty in online community. I help organizations drive top line growth through innovative digital strategy design and thoughtful execution. I have successfully led 60+ strategic social business initiatives for the world's most influential organizations over my 20 years as a social business executive and serve on a number of boards. My award-winning track-record is fueled by passion, experience and research. My work has been covered by leading publications such as the New York Times, the Wall Street Journal and CIO Magazine and was recently named a Social Marketing Master by Forbes. As a former Executive in Residence at Babson College, Olin School of Management, I am an engaging and informational educator and keynote speaker.