What Happens When Marketing and IT Collaborate?
Does your IT and Marketing team collaborate on social…
B2B versus B2C: An Online Community Taxonomy
Online communities are not a new phenomenon, but they are…
B2B Online Community#CMGROnline CommunityB2BStrategyOperationsBest Practices
Owned and Earned Media – The Online Trophy Shelf
In this new age of paid vs owned vs earned media, I see…
Social Business and Leader Networks Evolution
The world of social business continues to evolve. No one…
B2B Online Community#CMGROnline CommunityB2BStrategySocial CustomerOperationsBest PracticesResearch
So Just How Social is Your Business (Really)? The Results of Our New Benchmarking Study
Social Business maturity models to chart the evolution
Avoid Online Customer Community Failure!
Failure. It’s not a word anyone likes. Yet it is common…
B2B Online Community#CMGROnline CommunityMetricsOperationsBest Practices
Connecting The Dots On The Social Experience Through Digital Unification
So no to social media muddle and focus on the customer…
#CMGRSocial CustomerOperationsBest Practices
Introducing The Social Business Benchmark ™ Program
Participating organizations will gain new insights into…
OperationsBest PracticesResearch
Social Media Manager vs. Online Community Manager: Same or Different?
What is the difference between a social media manager and a…
B2B Online Community#CMGROnline CommunityOperations
What Did You Find? New Social Tools = New Business Rules
$1.2 Billion for a social network platform – yowza!