Five Ways To Avoid the Valley of the Social Tools
When confronting a complex issue or decision in the absence…
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Make B2B Communities Essential Through Process Improvement
To demonstrate the strategic impact a community can have on…
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Online Customer Communities Change Companies
Online communities are not neutral. They fundamentally…
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People Come For Content And Stay For Community
Community happens when members have found each other and…
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A Day In The Life Of A B2B Online Community Manager
The B2B online community manager role requires many…
How B2B Companies Are Using Online Communities to Get Closer To Their Clients
Business-to-business companies have always needed closer…
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Spot the Winners: Three Patterns for B2B Community Success
I have been researching and building online communities…