In this study “The Business Impact of Online Community” we surveyed nearly 300 US marketing and community leaders to answer these three key questions:
- How is online community impacting business goals?
- Are communities using metrics that resonate with business stakeholders?
- Is there a better way to measure and demonstrate the competitive advantage your online community delivers?
Find the answers in our report, plus the Community Impact Framework, a ground-breaking resource which for the first time, gives marketing and community leaders a set of measures and metrics/KPIs that they can use to track and prove the business impact of their community – using vocabulary and methods that resonate with financial and business stakeholders.
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