So You Need To Hire A Community Manager – Now What?
The Community Manager is unlike any other position in the technology and online world. Rather than managing hardware or…
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You May Not Be My Online Friend — But You Influence Me
I am growing weary of all this social media silly talk about trust and friendship as it applies to professional…
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Designing Social Media Engagement Programs
Engagement measures aim to quantify how interested and committed customers are to a business. Although it is good for…
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Enterprise Social Strategy Begins With Discovery
Starting a strategic social media plan can be overwhelming to a mid-to-large size company. There are a few big…
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5 Steps to Remedy a Failing Online Community
Not all communities will be victorious in the long run. But, if you can provide a point of connection between your…
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Designing Web-Based Communities for Professionals
Designing online communities for business is a subtle blend of creating the right business model, a clear understanding…
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Moderator’s Reading List For Online Community
Online communities are of greatest value to a company when they are managed internally as the customer relationships…
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