Online Community Decision: Public, Private or Hybrid?
Will the online community be public, gated or a hybrid (largely public with a private, members-only area)?
3 Comments10 Minutes
What It Means To Be An Online Community Builder
For the past 15 years, cocktail parties were tough. When people would ask what I do for work, my response, "I build…
4 Comments1 Minutes
Putting Customer Events On Steroids, Why You Need An Online Customer Community
Online communities offer traditional businesses an opportunity to bridge the gap with customers and keep them connected…
1 Comment5 Minutes
Five Ways To Avoid the Valley of the Social Tools
When confronting a complex issue or decision in the absence of certainty, groups will often move to the lowest common…
0 Comments5 Minutes
Fashion & Social Media: Power to the People or the Publisher?
By using social media tools, the fashion industry can uncover a goldmine of consumer inspiration and trend-testing. The…
2 Comments8 Minutes