Vanessa DiMauro

Marketers have more career choices and growth opportunities than they have in decades, and marketing, compared to other…

It’s no secret that community management is one of the most challenging roles for a knowledge worker. Success relies on…

To succeed at social selling, to get the right crowd to your field of dreams focus on the relationship: listen, be…

And yet despite all the strategic planning most firms to progress or grow sales, marketing, and operations, they forgo…

(Social) business strategy means starting with the end in mind. To bring a firm’s brand story to life means developing…

The customer journey has long been an integral part of the online community experience. Many – dare I say most? –…

As part of our ongoing interview series, I had a chance to speak with Rahul Sachdev, CEO of Get Satisfaction, about…

It's that #CMAD time of year again: Hooray for community managers! Let's celebrate those digital leaders for their…

Want to build an online community? When you understand the power of the online community, you’re bound to answer in the…

In every corner of an organization, the idea of having an online community is brought up. But often, the idea remains…

“The pen is mightier than the sword” wrote Edward George Bulwer-Lytton in 1839. Little did he know what was to come…

Your content is well-written and well-produced, engaging, even useful. But is your audience really paying attention? We…

At the Social Shakeup conference in Atlanta (hosted by Social Media Today) I was delighted to participate in a keynote…

In our latest study, The Social Consumer, we explored the factors that inform, impact and shape trust, loyalty and…

I am thrilled to share the most comprehensive directory of B2B online customer communities on the web and perhaps even…